CoverGirl has just announced their newest brand ambassador and their selection isn’t one of our coveted celebrities like many of their spokesmen have been in the past.
This year, CoverGirl has done the unexpected.
They chose 17-year-old blogger, James Charles, to represent their brand.
Charles is now the first male ambassador for the company’s cosmetic line and will follow in the footsteps of familiar faces such as Katy Perry, Zendaya, Queen Latifah and Ellen, just to name a few.
IMAGE SOURCE: MIRROR
The New York based blogger isn’t completely new to the spotlight. Before the announcement, Charles had accumulated 576,000 Instagram followers in one year. He started his page as an artistic outlet and used it to challenge himself creatively. It’s clear that many Instagram users were impressed by Charles’ work because gaining over half a million followers in a year is not an easy feat.
IMAGE SOURCE: MIRROR
The new CoverBoy is thrilled to be apart of the team. He wrote, “I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl.” Katy Perry is in agreement with his sentiment and expressed her satisfaction at having Charles onboard.
IMAGE SOURCE: MIRROR
Charles has made history in the cosmetics world. He is hoping that his story will inspire others to follow their dreams. He has worked incessantly to show that anyone can wear makeup and his Instagram page proves that he can rock it.
This is a big step for CoverGirl and the makeup industry in general. By selecting Charles as their brand ambassador, they are publicly acknowledging that their products are for both women and men. Although women predominantly wear makeup, it isn’t exclusively made for one gender.
IMAGE SOURCE: FEMULATE
We’ll definitely be following Charles’ career to see where his new role takes him.
